This is a step-by-step starting point for getting a site to show up on Bing, written for someone setting things up for the first time rather than a seasoned SEO. Work through it in order and you'll have the foundations covered.
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1. Verify in Bing Webmaster Tools
Create a Bing Webmaster Tools account, add your site, and verify it. This is what lets Bing reliably discover and monitor your pages, and it unlocks free keyword and diagnostic tools.
2. Submit your sitemap
Hand Bing an XML sitemap so it knows every URL you want indexed. Keep it current whenever you add or change pages.
3. Turn on IndexNow
IndexNow lets you ping Bing the moment you publish or update a page, so new content gets noticed in minutes rather than days. It's one of the biggest practical wins on Bing specifically.
4. Get the on-page basics right
Clear, descriptive titles and meta descriptions, a sensible heading structure, and solid internal linking. Bing reads structured data well and tends to reward unambiguous, exact-match-friendly titles.
5. Cover the fundamentals
HTTPS, fast load times, mobile-friendliness and a clean site structure round it out. None of it is flashy, but it's what every search engine, Bing included, actually rewards.